What is Whisper ?
Whisper is a patented (#6,205,432 and #6,633,850) advertising technology owned by Creative Internet Concepts LLC (CIC).

Whisper appears as a background graphic image (a "watermark") in digital documents.

Examples of highly effective embodiments include:

  Whisper Ads Overview
      Concept
      Marketing Uses
      The Patent
      Patent Acquisition
  Whisper Ads Examples
      E-mail Background
      Web Page Background
      Instant Messenger
  Try Whisper Email
 
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  • E-mail (either stand-alone programs or web-based)
  • Any web page
  • Bulletin board systems
  • Newsgroups
  • Message boards
  • Classified ads
  • Blogs
  • Internet Relay Chat
  • Instant messaging services

The advertiser can adjust Whisper images for size, brightness, or other factors that might enhance the delivery and absorption of the ad.

The basic idea is to place the ad where it cannot be ignored, thus commanding maximum interaction time.

And, at the same time, the Ad does not clutter or detract from the user's experience.

Whisper can be used with any existing ad placement software in the same way banners and interstitials are currently used.

Whisper is, by far, the most effective means for "brand" advertising campaigns.

It creates Top Of Mind Awareness ("TOMA") in much the same way as many offline campaigns do.

With the unique ability of the Internet to effectively target "individuals", the advertiser gets the added benefit of creating TOMA online with a more targeted audience.

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