Overview

Creative Internet Concepts, LLC, (CIC) develops innovative ideas, prototypes them to confirm their viability, and escorts these ideas through the patent process.

If the patents are acquired, we license them to other parties capable of bringing them to market. One such patent is our Whisper Ad concept.

Whisper Ad technology is a patented technology that allows a watermark style advertisement to appear behind text in various web-based mediums.

The patent provides for the interception of internet messages and the insertion of these watermarks into the background of the message before viewing.

Revolutionary Whisper Ad Uses

Emails and instant messages provide revolutionary opportunities for the Whisper Ad concept. Their use in emails and instant messages are described below to underscore the value of the patents, however, it should be noted that the technology allows for many other uses.

Emails

Billions of emails are sent daily throughout the world for free. Various companies such as Yahoo with Yahoo Mail, or Microsoft, with Hotmail, both send these emails without cost to the consumer in hopes of developing loyalty or "stickiness" to their parent brand. Currently these companies have no way of monetizing this valuable service.

The Whisper Ad technology enables emails to be sent with faint branded backgrounds. Users can enjoy these email services for free with Whisper Ads, or pay a small monthly subscription fee to avoid them.

Advertisers on the other hand will be provided with a new type of brand advertising. Importantly, when the email is browser based, the Whisper Ad seen by the recipient of the email does not have to be the same as that seen by the sender, since the Whisper Ads can be inserted dynamically as the browser resolves the email web page. This provides two branding opportunities in one communication.

Instant Messaging

Instant messaging systems like AIM are sweeping the country, and are especially popular with adolescents, although they are growing in popularity as a business tool.

Currently, AOL and Microsoft have incompatible offerings in this market, and are battling for mind and market share.

Creative Concepts believes that Whisper Ads are uniquely suited to provide advertising opportunities in this medium because the adolescent audience will see it as both unobtrusive and "cool".

As with email, it is not necessary that the participants see the same Whisper Ads. Also interactions with the consumer are possible in these backgrounds because various backgrounds can be made "clickable".

The Patent

US patents #6,205,432, #6,633,850  and international patents pending

Process to Acquire Licensing of these Patents

CIC is currently entertaining proposals from high-profile Internet companies that can clearly benefit from these patents for the national advertising market.

Interested parties should contact one of the following:

Chuck Gabbard, Partner
Creative Internet Concepts, LLC
(910)845-2952
gabacu@hotmail.com

Jack Dossett, Partner
Creative Internet Concepts, LLC
(706)506-2429
dossett@alltel.net

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