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The online advertising industry is in its infancy.
Still, online advertising sales have doubled or tripled each year for the past
4 years, according to the Internet Advertising Bureau (www.iab.net). While
banner advertising is still the dominant online advertising model, it has not
fully met the needs of advertisers. Most other models, such as micro buttons,
interstitials, sidebar buttons, daughter windows and pop-ups, are all
"spin-offs" of the banners, with many of the same limitations ...
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